Yep so Carlock is trying to deal with both issues, and good on him...
What pees me off is the patent bullshit. There is nothing particularly ground breaking with Carlock's design, and sure he has spent money and time getting to whatever place, but the guy if he has his way, he will lock up the basic idea so that he is the only one to profit by it. That always does the wider community a disservice...
The vast majority are not going to buy his technology off him, he has no way of meeting the demand if its ground-breaking, and the pattern of behaviour for those holding valuable technology is to sit still, over-price the idea, do no development and nothing happens under the protection comes off...
He is better off to build brand identity into the idea and run as fast as he can with it... the wider community benefit and he remains an ideas man rather than just milking the cow for as much as its worth..
In our world I think the patent approach is gutless... as well as being really expensive...
And to be honest there is no way he can protect the idea, its not that original....
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