Thread: Hornady marketing dept getting smacked :-)

I'd guess Hornady were sick of being the the poor cousin to Berger/Litz and decided to make a big splash. They would have banked on the fact that 99.999% of shooters don't have the tech nouse to determine whether the product is capable of living up to the claims.

Litz is a double pain for them in the sense that, besides being a qualified ballistician, he is a top target shooter and this adds cred to anything he says.