I don't really think that's he case.
Hornady has started making brass for 22 Creedmoor and 25 Creedmoor not because "marketing " but because these were already popular cartridges people were already using.
Hornady has done a great job of releasing products into the market that are actually better than existing products, and backing them up with decent ammo and reloading supplies.
It's fanboys that push the stupid claims.
6.5 Creedmoor was designed in 2007 and was already taking the competition market away from 243, 260, 6.5x55 and 6.5x47L, probably 10 years before people started making stupid claims about it and it became a meme.
Im pretty sure 7mm08 was still the "latte drinkers" cartridge in 2017.
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