No that's not really what this is about. @
199p summarises the essence of it very well.
For a company that often gets accused of being all marketing and no substance, the marketing department of Hornady does a fantastic job of reinforcing that notion at every opportunity. That's kind of dumb, because what some of the podcasts have shown is that the guys that work there in engineering and ballistics are keen shooters like a lot of us who have the qualifications and smarts to work at the business of figuring out what they don't know and how to make stuff better.
If you listen to the podcast about the drag variability it involves a lot of rigorous and tedious work to isolate the error they have seen at random and be able to reproduce that error. Once you can reproduce the error then you can try ideas to minimise the error. That seems to be the crux of this subject.
I don't know if I've been sucked in by the slick marketing, but the ballistics series of podcasts are great listening/watching to understand the subject much better. They've done enough different episodes now that I think they're doing genuine statistically valid testing and can see the value in sharing that with their market. Not everyone wants or needs to know this level of information which is absolutely fine - but it's there if you're curious.
Take the flashy loud marketing for what it is, but when Jayden, Miles, Jacob and Joe talk it's worth listening to IMHO. I'd like to think my bullshit detector is good enough to know when we're being fed a line.
My favourite comment about Jayden Quinlan was someone who said " he looks like your drunk uncle but talks like a college professor"!
PS The episodes with Jeff Siewert are particularly interesting for the intersection of engineering and physics, often in medium to larger calibre applications.
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