Marketing has a lot to do with it I suspect. Marlin is as least as good probably better accuracy wise than the later model rugers. Mind you there are so many aftermarket bits for rugers you can spend twice as much as it originally cost on pimping it up and it's still a ruger.
Disclaimer: I own a 10/22 as well as two other semis I use it regularly but it's not my favourite by any means.
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