From what I have seen of environmentalists groups and politics you jump into public media with a bunch of people with little real practical knowledge of a subject.... often spent most of their career as US or European academics, but call themselves scientists and experts in their field.
Make some shit up, don't let ever the truth get in the road of a good story.
Media laps it up, naive public don't know any better and believe these fundamentalist "crack heads" as they have got their story in first, so its true, public opinion sways govt to make stupid rules up to stay in power in democracy to kept mislead public happy with feel good factor.
We are merely playing theses wankers at their own game....
This might sound a little cynical but I am sure many people have also witnessed first hand what these nut cases can do in various different industries
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