I know it can be very disheartening, all that time and effort without reward. Even though there are more deer about now (everywhere) than there have been for at least 40 years - they are no less wary and wild than they ever were. Its a mistake to think that large numbers equals easy to shoot!
Its hard to emphasis enough about first and last light, and careful glassing, deer are masters of "just appearing", one minute nothing, then you see one then several.
It may be old advice but its still none the less the best - spend the most money on your binos, then a good scope and finally a rifle. Hardly anyone heeds to that advice but I can tell you I've seen more game in the last 4 or 5 years I've had my Leica's (which cost a small fortune) than I did in the previous 10 years. You'll maybe find that having a fine bit of glass on you neck encourages you to stop and look, if only because they cost so much that you feel you must use them!!
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