People do shoot longer ranges than they used to - successfully - but those people have adopted it as a specific hobby.
(In the old days people used to shoot long range too, mostly unsuccessfully, shooting deer in the legs more often than not. )
But because it is heavily gear dependent (or people want it to be) manufacturers cater for the fashion and place advertising in youtube and tv hunting shows, which gives the impression that its more prevalent than it is. There's money in selling products to long range shooters. Like golfing.
Long range shooting has developed into a specialist hobby within the field of hunting. Like fly-fishing is to fishermen. You need specialised knowledge to do it, and you need specific equipment. But you dont need it to catch a fish.
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