I think the .270 suffers from a little bit of the "Poo70" reputation and as well as that it tended to come out in factory ammo with pills that are either designed for longer range work or they are lighter for smaller bodied game at closer ranges. It's more likely in this scenario to get a pill that doesn't perform to expectations with less than ideal shot placement. Reloading fixes that issue, although recently prior to the current shortages you could get a lot more interesting ammo without having to reload.
From experience the .308 is easier to get factory ammo for that will flatten things from muzzle to right out as far as you are competent, although again shortages are now a little limiting. You can get a lot more choice in the way of target-quality fodder off the shelf in .308 as well which is nice. FGGM usually groups well under 1/2" at 100 unless something is weird with the rifle.
The other factor is turning up at a hut, it doesn't seem that you get a second glance with a .308. My mate that had a .270 recently got rid of it a) because something else turned up that was more shiny and got more wing flapping out of him, and b) he didn't feel like he had to justify it every time he farted. Setting the record straight the .270 had zero failures to drop what it was aimed it during the time and more than paid for itself in terms of meat. The .308 did the same. He's recently gotten a Steyr SBS in (gasp) .270 and it came with a spiffy ali tube on the front for not much cash and it's a step up on class all around over what he replaced the first .270 with.
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