Ultimutsus analysis into accuracy and cosmetics is good.
Many people have recommended "feel" which is very important. Specially does your finger reach the trigger and does the palmswell fit your hand ? No swell can be better than bad swell. Good fit and feel costs the manufacturer nothing.
The other is "features" which increase useability but are often expensive and you can do wihout on a budget . Examples are the three lug 60 deg bolt throw, box mag, 5 shots,metal bolt shroud etc that make the sako twice the price of the tikka. On scopes these include dial turrets, ballistic reticles, >9x, >40mm obj and rainguard all offering real but diminishing returns for a lot more cost. Sort of supersizing your spend.
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