You have the NZ importer/distributor and then the retailer who have to make a buck. The kiwi dollar has recently increased in value; it was sitting at around U.S. 65c for a long time. H&F have probably the highest Leupold retail prices along with Gun City.
In the U.S. some of the larger retail chains must get a pretty good discount on massive inventory orders, way, way more than little ole NZ could ever compare to. 330 million population compared to just under 5 million in NZ.
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