I think this cartridge is being aimed solely at hunters who buy a factory rifle and factory ammo, shoot a few boxes a year and that’s it.
Which likely is 90% of the hunting market in the USA.
For handloaders this will need to have other “brass” sources or it won’t be appealing at all.
Even then it doesn’t offer any real benefit over 7PRC (or similar) other than burning a little less powder, but it’s unsure what the repercussions of that pressure will be.
This cartridge will live or die based on why factory rifles it comes in and the supply of ammo.
If the supply of ammo dries up, or has any issues then this cartridge will die very quickly.
Basically if they can do a Hornady (good factory rifles, ammo and support for handloaders) I can see it being an interesting option, if they don’t do that then there is no way it’ll last.
It’s interesting they’re advertising it being available in both very cheap rifles (Savage) and very expensive custom rifles (Gun Werks, Proof Research).
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