Thread: Nightforce scopes

Now I am not defending them and they may well be a a massive margin but it just may go something like this
distributor landed price = "X" they have to provde support, parts etc and usually clean up any mess caused by retailers
Retailers cost price (in our industry) = "X" + 20%
Retail price = above + 20% which sounds like a lot but any discount to retail customer comes off that 20% and also they have to cover their oblications under the Consumer Gurantees act out of that (well some suppliers do any way others run away and leave it to the importer to sort out the mess)

Soo could you run a profitible business on 20% margin and low volume sales of expensive gear.

The only way to make a good margin while giving good discounts is to both be the importer and distribitor of the gear but this means undercutting your dealers which never ends well.

So if you want to save $$ better to import it yourself direct from offshore mail order / big box store and assume that if there are any issues then they are yours to sort and not the local distribitors.