Depends on the individual example and suitability for purpose I think.
For example if you're spending say $500 on a scope for general hunting - you could read forums, see people showing off their LR rifles with large objective high magnification scopes and think thats obviously better than small scopes like people used to use, go down to the shop and buy a big heavy low/mid range 4-16 or 6-24x50 with unexceptional optics and big exposed target turrets that you accidentally bump in the bush and wonder why you keep missing.
Or you could decide that you don't need that much magnification for your normal hunting, and spend the same budget on a higher quality 'boring old' 3-9x40 with nicer glass, better low light performance etc.
Sometimes people think they're comparing a horse and cart with a hilux, when they're really comparing it to a steam train.
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