Thread: retail gun prices

Originally Posted by Steve123

The business model seems to be, Importer/Agent marks up and flicks on to the Distributor who then marks it up and flicks it on the the Wholesaler who then marks it up and passes it on to the Retailer.
Importer/Agent, Distributor and Wholesaler are all separate companies but owned by the same guy.
Not a bad lurk but goes a long way to explaining why NZ is such a rip off.

Steve & co,

Not quite right there. Only two steps in the equation. NZ Importer/distributor to Retailer. e.g. JP Furley is the Ruger importer & he sells to all the retailers in NZ directly. i.e. no middle man. That's the same for all the gear that is sold in most gun/hunting shops in NZ. Some retail hunting shops are importing directly but that can be a can of worms because of minimum purchase quantities & the old adage that " whatever you buy for your shop, consider it your until it is sold"

A shop can end up with a lot of gear that no one wants!!!!! Great fun this retailing game!!!!