If someone differentiates a piece of equipment based on the brand name stamped/printed/etched on the side of it, they are idiots in my eyes.
Grew up in Asia so can spot a fake Rolex/Omega almost immediately, small details like metal finishing and tactile feel set things apart.
Think I know when an item is quality and when it is not after some examination and use.
Remington M7/700 , Howa 1500 , Tikka T3 all good rifles with strong and weak points, none making them 'more accurate' over another in terms of stalking use (although with newer Remingtons the QC is a bit suspect, not sure about newest ones since last collapse).
Doubt I'll ever own a 'custom' action.
Japanese optics would be the best in the world if they were not constrained by the lack of domestic market (they make what the customer orders, not something to sell, March might be an outlier here...) old Bushnell Elites are superb.
Binoculars are the only sector where I would say buy the very best there is, although going to a shop that stocks all the top names (Swaro vs. Leica really, personally think Ziess isn't close) and trying them first is essential.
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