I've had a similar experience. I was at the range one day, just me and another guy zeroing our rifles in. After a few rounds we agree to halt shooting, and meander down to the targets. 100m, 3cm grouping. I was happy, he looked pretty foul though so I asked how he was doing - his was all over the place. We got back to the firing line, and he said in a very admiring way "what's the worth?", to which I responded "ummm $400". He looked a bit stunned, I was shooting my Baikal .243, I think he thought it was a Blaser or something. Then he told me he was shooting a brand new Sako and couldn't get it to group - he said something about the price and taking it back to the shop.
Despite making me feel very smug I did fess up and point out to him he was shooting a bipod of concrete and should try putting a jacket under his bipod. Sure enough that seemed to sort him out.
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