By comparison with a lot of pursuits, shooting is cheap - and if you're hunting, it has the additional benefits of fitness and food.
Look at anything with a motor - on any medium. Rally tyres would cost more in a season than my lifetime supply of ammo, and don't even begin to buy a dragcar motor if money is your concern.... while would there be any change out of 40K for a 5m family runabout boat with a new outboard?
None of this should be taken to mean that I'm happy with paying $0.30 per primer, and a new barrel makes me cry, but in the scheme of things, I think it is money well spent. There aren't many sports where you can buy the sort of gear you could win a world championship (Olympic 3 position .22, for example) for less than $10,000. Try F1, off shore power boats - even jet sprints. You got to PAY to play there.
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