You mean the dumbest business tactic ever?? The "I'm going to make less money than all of my competitors" approach?? Undercut everyone else and start a race to the bottom, piss off all your competitors and shoot yourself in the foot at the same time??
Making quality product costs money. NZ is a small market. Unless the guy is doing it for fun, then the setup and manufacturing costs have to be met somehow, otherwise they are toast before they even get going.
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