It's a marketing ploy. Either it was pushing the link in the signature, or may have even wanted to push a discussion on a particular rifle brand. Or both.
It's all about return on investment (RoI). The cost of getting a computer to go on a forum and generate some posts is extremely low. Lets say we charge 10 cents per post charge to the client. Getting a bot to post 1000 times across various forums around the world costs the client $10. If they influence a single rifle sale off the back of that then they have made money.
And it's all about generating discussion about a brand and influencing trends.
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