Thread: Tikka t1X - Beretta NZ sales policy

Originally Posted by ChrisW

Its not about turn over, stock held on the shelf or endorsing any one brand.
Its about what representation is already in the area - and the fact you don't want your own products competing against themselves and starting a price war.

For example it could be detrimental if a smaller shop (who can operate on slimmer margins) was given an account in an area that was already well represented -then proceeded to simply undercut the larger stores in the area who require a higher margin to stay afloat.

And yet the bigger shops tell us they are giving us better deals by having supply arrangements and buying bulk etc...