I'm not sure why some private sellers of rifles in NZ state 'pick-up only'... it is restricting their customer base greatly.
On this very forum, there are two rifles I would be interested in but both state pick-up only.
However, I don't think the whole online process & shipping is a real hassle for the rifle seller, as it's the gun buyer that has to go to the Police Station and fill out paperwork.
For the gun seller it's 4 steps:
1 - Send name, address, FA l/c #, and gun serial # to the buyer via email.
2 - Sit back for up to a week for the completed & OKed 43a form to be emailed from the Police.
3 - Print the form out... or if no printer then copy the completed Police form onto a USB.
4 - Take the rifle, paperwork, and the $60 shipping fee (which the gun buyer has sent you) to a gun shop on the dealers' network (most shops do the packing for free).
Finished.
Once you have done the first one it's pretty easy... and you have a lot larger chance of getting a sale.
But maybe I'm missing the reason why some private sellers don't want to offer shipping??
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