Believing that marketing doesn't make a big difference to sales volumes seems pretty naive to me. Based on your own supply/demand reasoning, if the marketing didn't work then companies wouldn't be spending so much money on it.
To use the car analogy - most of the European manufacturers market themselves in NZ as 'premium' products, with prices inflated accordingly. In Europe most of their range are taxis and sales rep cars, its only the top models that are 'premium'. But its 'German quality!' and thats good right? Not necessarily reflected by real-world data, but the marketing departments keep pushing that line and enough people hear it often enough to maintain the idea in general public perception.
Marketing strategies work on a large enough number of people to make a big difference.
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