Thread: Is your Marlin going to be a Ruger

Originally Posted by Shadowsol

might be a good thing for the brands that have been brought out - Remington hasn't been well regarded for quite some time now.
Ruger probably has the money to make something of Marlin...

McDonalds had the capacity to make something out of Georgie Pie when they bought that out ,.....but the shut most of them down and either turned them into a McDs or sold the bits off so they would not compete....

My guess is whoever buys Marlin will make marlin rifles that are the popular ones that don't cannibilise their own brand and slowly lose the rest into their own brand...The Car industry does this all the time. Viva, vectra, Mini to name a few...Mini is a good example. Its NOT a mini now, its a BMW that has taken a few style tips from a classic design. The Suzuki Ignis is closer to a Mini than a new Mini is....So is the Smart. The new four door Mini is the size of a medium SUV....that is not "mini" anywhere except maybe in the USA where everything is double sized...

Originally Posted by timattalon

McDonalds had the capacity to make something out of Georgie Pie when they bought that out ,.....but the shut most of them down and either turned them into a McDs or sold the bits off so they would not compete....

My guess is whoever buys Marlin will make marlin rifles that are the popular ones that don't cannibilise their own brand and slowly lose the rest into their own brand...The Car industry does this all the time. Viva, vectra, Mini to name a few...Mini is a good example. Its NOT a mini now, its a BMW that has taken a few style tips from a classic design. The Suzuki Ignis is closer to a Mini than a new Mini is....So is the Smart. The new four door Mini is the size of a medium SUV....that is not "mini" anywhere except maybe in the USA where everything is double sized...

I wouldnt be surprised if Ruger dropped the direct competitors (mostly rimfire - but would be surprised if they dropped the lever guns)