I previously owned a tyre store and had many customers with the same reviews of the BFG as @6x47 posted up, they go hard quickly, and hard equals slippery to put it in very simple terms.
Firemax was an economy tyre value tyres were importing but no longer do.
Maxxis Razr AT811 or Bravo AT700 both represent fantastic value for money. I had the AT811 on my 2017 Ranger, got 85,000kms on the first set and sold it on the second set, they have plenty of on road and off road grip and are nice and quiet. I towed a 6.5M boat, race cars etc on road, and a decoy trailer and UTV setup off road regularly, as well as long distance trips all over NZ with family
I run the AT700 on my wife's 2016 Prado and my Dads 2018 BT-50 and they are even quieter, with great on road and suitable off road performance, little less aggressive than the AT811 ( Razr All terrain )
I had great feedback on the Falken wildpeak AT also but I didnt sell them so cant speak further on that sorry.
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