Diesel contains 15% more calorific value per litre than petrol, so that's a bit more energy efficiency right off the bat. Then the injection pressure and atomisation process of diesel injection adds yet more efficiency.
Most old style large capacity lazy diesels are renown for longevity. And having looked at the average fuel consumption people on here are getting from their modern diesel 4x4s and the 1 or 2L/100km improvement over the older engines does not see me wishing to blow $$$ on a new vehicle when my 25 year old one works perfectly well for me...and is completely maintainable by me.
Going to a UK style colour coding of diesel would be dumb. Its complicated, they have three colours, it means yet more costs on farmers for storage of different coloured bloody diesel. RUC's work fine, and the govt makes a shitload more tax out of RUC's than they ever would be just taxing diesel. A 50 tonne B combination consuming 9 x toyota hiluxes work of diesel every 100km will be paying waaay more than 9 x 3 tonnes of RUC.
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