Yeah I agree with that. If you're half savvy you can work out the shit over marketed brands to the ones that are quality
I'm a fruit salad when it comes to clothing. All sort of different brands, my favourits tend to be the NZ made ones like WOE and earth sea sky, they haven't worn out or failed me yet.
Items I'm using from kuiu are pants and a fleece & shell which take a while to wear out
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