I had some back and forth with Ryan when he first started moving to meat free. The reason you give here wasn't one he used at the time, however I'm sure it's based on a culmination of things.
The point I tried to make to him is that the super refined, vegetarian meals generally taste like crap and have poor texture. Some people want to enjoy their dehy meals but Ryan obviously thinks this number of people is not worth catering for. It's certainly helped the likes of Real Meals gain market share.....
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