Thread: Half price Lowa boots and others

Historically higher prices in NZ were mainly based on profits vs sales volume due to small market size, freight due to geographical location in the world plays a minor part once you split the cost of shipment offer a few hundred sales.
The problem is local owned distributors start off wanting to make max profit margins from the limited available sales growth in NZ so to make it work they need to make more per unit and hence the inflated price compared to a larger market where they can make less per unit to make sustainable profit, however maybe if they reduced the margin per unit and sold them cheaper they might increase their sales volume by 30% and end up with larger overall profit, turnover and better market respect from customers. #greediscontrolling