Thread: Half price Lowa boots and others

Sporting goods is just a category that is late to catch up to multinationalism. Stage one: it was cheaper to manufacture in overseas sweatboxes so NZ stopped manufacturing. And those who had been manufacturers became importers. Stage two: it is cheaper to import individually than by mass market agents due to the shorter chain and other commercial elements. NZ agents may fight a rear guard action by engaging in restrictive trade practices but their actions may become illegal in the very near future and are certainly morally wrong in our current neo-liberal economy. I expect dinosaurs didn't like smaller mammals stealing their eggs but mammals are now dominant because they adapted to the change in environment. Perhaps NZ sporting goods agents may survive by facilitating individual consumer needs rather than catering for mass markets that have evaporated in the new environment.