Thread: Kuiu gear

Originally Posted by Tombi

I was just reading their website and it annoys me, they go on about the best quality and all the other shit they spiel and the gear is all made in China like everything else, after claiming he was doing things differently from Sitka.

Hi Tombi,
There might be a little confusion here with the differences between KUIU and Sitka, which is understandable. Yes a lot of KUIU gear is made in China, but the quality is not lost by doing this. China is responsible for some of the cheap and nasty gear, and also for some of the finest made stuff in the world. KUIU uses one of the best to ensure the quality is the highest possible.

The difference with KUIU and Sitka is largely the business model's. Sitka is owned by W.L.Gore (Gore-tex) and produces their gear to sell through retailers.
KUIU is a consumer direct business model, which removes the retailer mark up which is generally around 50%. This enables KUIU to make the most advanced hunting gear on the market and sell it for a more affordable price. Check out this blog link it will explain it in more detail, and why Jason started KUIU - KUIU CALLED OUT « Building KUIU

If you have any questions, feel free to contact me any time.
Cheers,
Shaun