Doesn't phased me if its not a 'Hunting/Camo Brand' but like you said, those brands do seem to be the ducks nuts at the moment.
I've just learnt to buy decent the first time, look after it and save yourself from future hassles, even if that means slowly replacing current gear overtime.
you might like this, I found a good comparison of the two brand. Seems a fair review and gives pros and cons of both while going through everything from head to toe.
Team Kendrick Outdoors: KUIU vs Sitka Comparison Introduction
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