I think the perception of what something costs is evident with buying ammo vs rolling your own. It's like going on a package holiday with all you can eat buffets. You know that you are paying for it somewhere, but the perception is that it's free food and drinks.Once you have forked out for some reloading components and yes that can get pricey if you wish. You quickly get over that and for a while it feels like free ammo but buying factory ammo, man that "feels" expensive.
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