To be brutally honest, a lot of prime cuts are bloody disappointing if it's not a quickly killed animal and there's been time for lactic acid and adrenaline to build up in the meat...
Marinade your steak, slow cook by steaming the things sealed in foil or an oven bag for 7 or more hours in its own juices and enjoy meat that breaks apart in your mouth by running your tongue over it. It's a revelation I tell you, from a confirmed carnivore that only bbq'd the stuff. My only regret is not doing it like that sooner!
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