Thread: AR 15

Originally Posted by Digit

We have a different motive to all other retailers. We want to protect the rights of AR owners. We feel the best way we can do that is to flood the market with affordable AR's. The more AR's in NZ the harder it is for authorities to remove them or prevent ownership. By flooding the market with affordable AR's we have forced every retailer to drop their prices and again obtain our goal. We have also had the side effect of making retailers feel like they are missing out on an opportunity and force them to jump on the AR bandwagon - again achieving our goal. You can potentially thank affordable AR's for the future of your expensive investment.

A quality AR market will come later with bedding down of the MSSA laws. Most of the quality foreign guns built are in an E-Cat format. No point destroying handins at the moment to obtain an E when you can buy a reasonable A.
We have offered quality E's and there is zero interest. There is no market for E's until the politicians decide what you are allowed to do.

There are other issues around export, brand protection and NZ A cat configuration that I could dwell on that also control what you will see here in NZ. In the meantime be thankful for what is happening.

We have a different motive to all other retailers. We want to protect the rights of AR owners. We feel the best way we can do that is to flood the market with affordable AR's.



With you totally on that just I am sure cheaper does not mean better

depends on what the true value of AR15's is

They have been advertised at $4000, now at $2400 or less (prices have dropped at lot)

Cheap may be $800

Its a matter of what is a T3 in the AR world and what is a bush ranger (model at the low end)

Then a "value" dollar wise will be established - up to now, its been over inflated I would think

The info in that chart is a little dated now, some companies (like CMMG) have stepped up, but it gives you an idea of what I have been babbling on about.

Originally Posted by Happy

With you totally on that just I am sure cheaper does not mean better

Your heads in the wrong place aye. Get out amoungst it and try all the common brands that are in country right now if you have access to that sort of selection. That way you can see for yourself the difference between different brands. In all honesty you will probably really only notice a difference in the finish and maybe the fit between recievers but not much else. If you are so hung up on PRICE constituting quality then tell me what sort of AR you want and i will buy it brand new for you and put another thousand dollars + on it and quite happily sell it to you. That way the extra dosh you threw at it will put your mind at rest because paying more makes it way betterer...... doesnt it?

Originally Posted by Towely

Your heads in the wrong place aye. Get out amoungst it and try all the common brands that are in country right now if you have access to that sort of selection. That way you can see for yourself the difference between different brands. In all honesty you will probably really only notice a difference in the finish and maybe the fit between recievers but not much else. If you are so hung up on PRICE constituting quality then tell me what sort of AR you want and i will buy it brand new for you and put another thousand dollars + on it and quite happily sell it to you. That way the extra dosh you threw at it will put your mind at rest because paying more makes it way betterer...... doesnt it?

So if you were selling top quality products youd be willing to get down in the "gutter" price wise just to sell them.


Once youre there its pretty hard to convince folks in a finite marketplace that you really are selling top quality products.

Of course if you are one the people importing Chinese copied crap (No I havent seen any Chinese ARs ) and flooding the market with no spares no added value to the product then Cheapest is truly the best ...

Someone has to be the cheapest in any market place . How is it cheaper . Cheaper components being used. Seller happy with low margins (That ll catch up with you pretty quick though). No value added with spares, repair or
after sales support. No technical support.

have a look at this Stag Arms

Stag Arms
I think that is (or nearly) the same as Digit is selling for $1899

its 1055 US, is about $1300 NZD, plus GST = about $1500, add in freight and import fees, business costs, profit (of course) etc - not hard to reach 1899

Same rifle, just a lower cost structure as are others doing it - and no retailer involved (i.e. their costs and profit etc) - its more direct to you

Yes - exact same gun.

Originally Posted by Happy

So if you were selling top quality products youd be willing to get down in the "gutter" price wise just to sell them.

Yes, but im not a greedy cunt anyways. I work around the term "fair" and digits prices are very fair, not cheap. Besides, only digit knows what he is paying for them wholesale wise, hes making money or he wouldnt be in the business. It just goes to show how much other retailers have been milking this industry doesnt it?

Originally Posted by Happy

Once youre there its pretty hard to convince folks in a finite marketplace that you really are selling top quality products.

Why? You are putting products on a pedestal based on how much money they are worth. Does paying a thousand dollars or more for exactly the same product make it somehow better than the cheaper counterpart? No it doesnt, it just means you lost out a thousand bucks.

Originally Posted by Happy

Someone has to be the cheapest in any market place . How is it cheaper . Cheaper components being used. Seller happy with low margins (That ll catch up with you pretty quick though). No value added with spares, repair or
after sales support. No technical support.

Thats not really the case with the product we are discussing (in my experience anyway), if we were talking about cars or dishwashers or tv's or something then i would probably say yes to the above quote because they are more of a disposable luxery and are designed to break.

Movin right along.. My comment originally had f all to do with rubbishing any one particular product supplier or person. It posed a question is cheaper better.
. I cant rubbish Digits products as never owned one and would bag him or any supplier to their face first to gain satifaction before launching any form of other attack. All happy now are we ???

I can state I disagree with his marketing plan as being all price related with no mention of his good service , stocks , knowledge etc as Id include that in my way to market but thats only my opinion.


With this type of product are there that many experts that you cant extoll the virtues of your product or your own ??...I v seen shitloads of comments on here bagging
so many various AR brands suppliers etc so we,re all experts in our minds. Any how all you experts who seem to have taken this to heart, sorry for becoming emotionally involved with you it was never the intention.

Originally Posted by Happy

Movin right along.. My comment originally had f all to do with rubbishing any one particular product supplier or person. It posed a question is cheaper better.

Yes. Because there is pretty much nothing between brand A to brand Z quality wise when it comes to AR's so cheaper is better.

Originally Posted by Towely

Yes. Because there is pretty much nothing between brand A to brand Z quality wise when it comes to AR's so cheaper is better.

Some are definitely way better than others....... but it seams Digit is on to some reasonable ones at a fantastic price...now what can i sell to buy one

Originally Posted by Towely

Yes. Because there is pretty much nothing between brand A to brand Z quality wise when it comes to AR's so cheaper is better.

OMG I was so trying not to answer this. Pretty much nothing is not nothing between Brand A to Z.Nothing is nothing ie: No metallic quality, size, fit, tolerance, material structures, chemical properties and on and on.
That theory is a is flawed and failed analysis and may apply to somehow a consummable date sensitive product but how it applies to a firearm eludes me..
Believe it if you must. Im setting up a meeting with Peter Pan to get his opinion so sorry Im too busy to go any further with this discussion...
PE CE MF

Wicked just the answer I was looking for originally full of truthful factual based scienticifc facts and no bull at all ..
Thanks hopefully the topic is done.

Originally Posted by Towely

Yes. Because there is pretty much nothing between brand A to brand Z quality wise when it comes to AR's so cheaper is better.

All that comment proves is that you have no real first hand experience with AR's and that you have never ever held or used a "good" one.

I go out of my way not to get ripped off but by the same token I am happy to pay a premium for quality.