That has a similarity to NZ, most accidental shooting fatalities in NZ seem to be with .22 rimfire or shotgun type firearms. Ignoring the obvious multiple casualty events where centerfire rifles were the main tool used - this would be somewhat similar to the US stats where the majority of fatalities are handgun related rather than rifle (the variation to NZ here being the fact that handguns are much more restricted than the US).
Going back to the long rifle focus - looking at the stats on number of shooting events, compared with number of casualties and then looking at the type of firearm used by the offender this is where the public focus and media attention comes from (good old movie/hollywood again) and also most likely where the control efforts are being directed towards.
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