Agreed, but that could be said for any manufacturer with an outlet in NZ. We are working on the new web site and have a man working full time redeveloping the entire system to include RRPs and full product range. However, things like chokes are something that we have had push back from the ENTIRE trade around RRP. They simply dont want it published. Just like ammo, some charge one thing, others charge another.
In regards to the European market, they do a lot of online stuff as they dont have the network of stores like we or Australia have. We could do e-commerce, but would kill a lot of family run gun shops that have supported hunting and shooting for years. And believe me, the mark up is still the same over there, just no store gets a share.
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