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Buying and selling online | Commerce Commission
What obligations do those selling online have?
Traders selling online need to make sure they comply with both the Fair Trading Act and the Consumer Guarantees Act.
Fair Trading Act
Under the Fair Trading Act traders selling goods online must:
make it clear to potential buyers that they are in trade (see above)
ensure any representations
they make about the goods or service are accurate and do not mislead
or deceive
consumers
not mislead consumers about their rights and obligations
avoid engaging in unfair sales practices, such as bait advertising or pyramid selling
have a reasonable basis for any claims they make about their products or services, whether the claims are expressed or implied – you can read more in our Unsubstantiated Representations fact sheet
comply with the product safety and consumer information standards where relevant, and not sell any goods prohibited by an unsafe goods notice.
A phone call to the Commerce commision will give you an idea of your legal standings
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