"They sell themselves" is a colloquial saying meaning they are very desirable and either are so well known to customers or so good and obviously superior when customers handle them that a salesman doesn't need to persuade or encourage the customer, nor is any advertising needed to tell people the brand is available. Examples in NZ are Anshutz, Sako, Tikka, Leupold, Zeiss, Norinco, CZ, SWFA, Air Arms, Remington. Examples of brands needing vigorous advertising in NZ are Athlon, German Precision Optics, Burris, Ruger (except the 10/22), Minox, Chiappa, Tippman, Vixen, Stoeger. Simply asking a question about a product or mentioning it online is sometimes a soft form of advertising. I'm not sure if the phrase is used in other English speaking countries of just NZ. Your English seems pretty good. I thought you might be an ex-pat.
Could I ask whether Docter scopes are well regarded in Europe ? They are very uncommon here and the name doesn't sound very promising in English.
@Bagheera
Thank you very much for your comprehensive explanation.
I didn‘t get it in the first place as we use the term „sell themselves“ instead of market themselves.
Docter products are regarded to range in the midfield like Meopta, Minox and the like.
I have three Zenith scopes and can‘t fault them.They are reliable and robust.
As second hand they are in a price bracket of about 1700 to 1900 NZ roughly. So not too expensive
if you don‘t want the latest gear.
Back to Docter - yeah sounds a bit odd in English, doesn‘t it.
Here you find a bit of history about the company:
https://de.noblex-e-optics.com/en/pa...olgsgeschichte
Expat - don‘t I wish to be a Kiwi!
I have to be content with visiting!
cheers
Thanks for that link @littlemorepork. So, it was a Herr Docter who gave his name to the linecof scopes rather than a PhD engineer as you often see in German companies. Interesting they were a subsidiary of Zeiss.
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