60% of the Arkens we sell would be Mil, 40% MOA. The buyers still dabbling with MOA would be those who have grown up with MOA and don't want to change. Newer buyers getting into precision shooting tend to go Mil as it seems to be the most logical choice.
34mm is becoming more popular with customers wanting optics with decent amounts of elevation.
The Arkens are a unique optic in that they have put the development into the mechanics. If you get a chance, twiddle the turrets on one of the new generation SH4's. They leave the Vortex PST, Strike Eagle etc dead.
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