Well the other option is sticking with your rusty old full wood longtom .303 with open sights? Better yet a flintlock?
This is all I can think of, add what you can:
*Stainless barrels and synthetic stocks - Practical (not pretty).
*Suppressors - Very practical not fashion.
*Exciting calibres like 270SSWM and 7mm08 that are somehow better than older calibres - Maybe? some are good like .17HMR
*Impressively large magnums with muzzle breaks - Yeah they are annoying at the range. BUY if you want to shoot long range for fun...
*Bolt and barrel fluting - could be fashion
*Tacticool scopes with huge turrets cos we are all going to shoot at 1000m - fashion if you are bush hunting!
*Super amazing polymer tipped projectiles that will allow us to shoot at 1000m - could be fashion
*Bipods cos you need one to shoot 1000m - with your Impressively large magnum with a muzzle break?
*AR15s as a hunting rifle - nah no more fashion than a .303 and a much better medium game rifle. Sorry people don't just buy them for looks, ok maybe some do.
*Carbon fibre stocks and wrapped barrels - could be.
Look at history, most of your "Classic hunting rifles evolved (or were) military firearms. I would love an original Mauser (6.5 of course) for my collection but I don't miss my rusty old cut down 303.
Fashion? some of it maybe but most of it is just plain old evolution.
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