Thread: retail gun prices

Originally Posted by stretch

OK. I was hoping for something to substantiate your claim. For example, Gun City is owned by David Tipple and family: https://opencorporates.com/companies/nz/314970

And Beretta NZ Ltd is owned by Martyn For and Beretta Australia PTY LTD in a 40/60 split: https://opencorporates.com/companies/nz/1638372

Who is Martyn For?
https://www.business.govt.nz/compani...ode%3Dstandard

Originally Posted by Steve123

The business model seems to be, Importer/Agent marks up and flicks on to the Distributor who then marks it up and flicks it on the the Wholesaler who then marks it up and passes it on to the Retailer.
Importer/Agent, Distributor and Wholesaler are all separate companies but owned by the same guy.
Not a bad lurk but goes a long way to explaining why NZ is such a rip off.

and some of them have the retail wrapped up as well

Originally Posted by Steve123

The business model seems to be, Importer/Agent marks up and flicks on to the Distributor who then marks it up and flicks it on the the Wholesaler who then marks it up and passes it on to the Retailer.
Importer/Agent, Distributor and Wholesaler are all separate companies but owned by the same guy.
Not a bad lurk but goes a long way to explaining why NZ is such a rip off.

Steve & co,

Not quite right there. Only two steps in the equation. NZ Importer/distributor to Retailer. e.g. JP Furley is the Ruger importer & he sells to all the retailers in NZ directly. i.e. no middle man. That's the same for all the gear that is sold in most gun/hunting shops in NZ. Some retail hunting shops are importing directly but that can be a can of worms because of minimum purchase quantities & the old adage that " whatever you buy for your shop, consider it your until it is sold"

A shop can end up with a lot of gear that no one wants!!!!! Great fun this retailing game!!!!

I can tell you retailers want maximum margin for themselves while doing as little as possible but if there are any issues are very quick to pass the buck back to us as distributors.

Record keeping for ownership and income reporting are two different things

Here's what I do when a potential new firearm buyer comes into my shop, if I haven't got the rifle of choice in stock.

I hand them a competitor's very helpful bible & ask the customer to find the rifle of his/her choice in there.
Then I phone the importer ( we all buy from the same suppliers generally) & ask if that rifle is in stock in the caliber of choice????
Get my nett cost price, look at the competitors listed price & knock off as much as I reasonably can. Keeping in mind that the competition in question has many more store than I have & actually gets serious discounts from his suppliers!!!! Which I don't!! ( bugger!!)

Usually the customer goes away happy. Sometimes I can't get the rifle & caliber of choice but I have a couple of alternative suppliers where I can go for plan A & plan B.