This in a nutshell explains the 'parallel importing' arguments that happen in NZ. It's by far cheaper for a NZ company to go overseas, purchase a bulk lot of a product at retail discount in country 'A' who moves more than the entire NZ annual consumption in a few days (and who is also geographically close to the manufacturer/lead distributor) and then box it up and freight forward privately to NZ. Often they are getting a higher spec product than what is presented locally by the approved distributor and at a significant discount, which allows them the luxury of either selling at a significant discount and moving bulk product undercutting the official channel, or selling a higher rated product at a slightly lower price and making more off each item. The issue comes from the integrity of the parallel importer and how they handle warranty issues...
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