Thread: A right royal rogering - Nightforce

Originally Posted by ariki

I have seen the wholesale price that retailers are buying for and the mark up is eye watering to say the least.

@ariki ballpark percentage...?

My understanding is that NF scopes supplied to the nzdf go through a different channel,but I could be wrong.

Originally Posted by Friwi

My understanding is that NF scopes supplied to the nzdf go through a different channel,but I could be wrong.

You are probably right. From the little I know, military procurement is taught as a dark art at Hogwarts.

Originally Posted by Bol Tackshin

You are probably right. From the little I know, military procurement is taught as a dark art at Hogwarts.

Government sales (eg. Police & military) are normally quoted direct from the manufacturer via the NZ agent, the goods are delivered direct from manufacturer to the Govt, and payment is made direct to the manufacturer via the local NZ Embassy. The NZ agent picks up a commission payment from the factory (usually about 15%) but never sees the goods. On a large procurement it is good coin for a bit of leg work. Normal commercial sale means buying stock and having a commercial premises, having reps on the road, etc. which is a lot more work and expense. That makes agencies struggle unless they have a broad range of quality products. I was lucky in that I was dealing with a largely captive market and could do most of my selling via targeted advertising, enhanced by attractive pricing. my shipments were usually 80% pre-sold before I got them. Having to go out and push a product costs money.

Originally Posted by gundoc

Government sales (eg. Police & military) are normally quoted direct from the manufacturer via the NZ agent, the goods are delivered direct from manufacturer to the Govt, and payment is made direct to the manufacturer via the local NZ Embassy. The NZ agent picks up a commission payment from the factory (usually about 15%) but never sees the goods. On a large procurement it is good coin for a bit of leg work. Normal commercial sale means buying stock and having a commercial premises, having reps on the road, etc. which is a lot more work and expense. That makes agencies struggle unless they have a broad range of quality products. I was lucky in that I was dealing with a largely captive market and could do most of my selling via targeted advertising, enhanced by attractive pricing. my shipments were usually 80% pre-sold before I got them. Having to go out and push a product costs money.

@gundoc - Hmmm... I wonder whether we could register the forum as a militia and get some amazing deals on awesome kit...

Pffft just as good scopes to be had here in NZ at those prices. Don't see me buying one form the nz distributor any time soon.

I wonder whether Hardy supply NF to the military? That may be why they don't care too much about reasonable prices for the civilian market.

Talking to a nightforce distributor a few years ago, I got explained that nightforce policy was usually 25% margin for the distributor and 25% to the retailer . Maybe the sales of nightforce scope in NZ are a drop in the ocean and that the big brass at NF have bigger fish to fry elsewhere than worry about a dozen complaints from the bottom of the pacific ocean…

My CZ 223 bought several years ago from a "reputable" Auckland dealer I worked out to be a grey import later on. They're still in business.

Where is Andy when you need him! He would say its all worth it!

Originally Posted by Gibo

Where is Andy when you need him! He would say its all worth it!

Cheap at twice the price!


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Originally Posted by Gibo

Where is Andy when you need him! He would say its all worth it!

I know to much so hence can't say to much.
Basically there is another step in the chain in nz compared to aussie.
Aussie retailer buy their optics direct from nf aussie.
Nz retailers have to by through HRE hence the disparity between aussie and nz.

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Basically the approved distributor will be likely violating their contract with the manufacturer if they parallel import outside of the approved supply line. They can do it, but it risks the contract...

Unfortunately it's a consequence of living in paradise.

It's the same across every product we import. Which is pretty much everything.

I'm okay with it. I like living in NZ, and I'm happy to pay more for the nice shit that I want as a consequence.

Hunting/shooting is never gonna be a 'cheap' hobby. If you want cheap, take up tiddlywinks.

Originally Posted by Proudkiwi

Unfortunately it's a consequence of living in paradise.

It's the same across every product we import. Which is pretty much everything.

I'm okay with it. I like living in NZ, and I'm happy to pay more for the nice shit that I want as a consequence.

Hunting/shooting is never gonna be a 'cheap' hobby. If you want cheap, take up tiddlywinks.

Have you seen the price of tiddlywinks chips lately???????????? (Obviously not...)