Government sales (eg. Police & military) are normally quoted direct from the manufacturer via the NZ agent, the goods are delivered direct from manufacturer to the Govt, and payment is made direct to the manufacturer via the local NZ Embassy. The NZ agent picks up a commission payment from the factory (usually about 15%) but never sees the goods. On a large procurement it is good coin for a bit of leg work. Normal commercial sale means buying stock and having a commercial premises, having reps on the road, etc. which is a lot more work and expense. That makes agencies struggle unless they have a broad range of quality products. I was lucky in that I was dealing with a largely captive market and could do most of my selling via targeted advertising, enhanced by attractive pricing. my shipments were usually 80% pre-sold before I got them. Having to go out and push a product costs money.
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