It is much more complex than that and I am sure you know it.
1. The products are usually loaned, not gifted, to the media outlet (magazine, website, youtube channel, etc). At the end of the review, unless it was a T-shirt, it usually has to be returned back to the provider. Or else why dont we all just start an exotic car review mag and become instant millionaires by selling our free review cars?
2. Usually there are highly refined commercial contracts in place, addressing issues of risk, insurance, obligations, and disclosure.
3. Usually one has to be at least a medium heavy weight media to get free loan products for reviews (in other words, have proven circulation of your publication), and one needs to have ongoing relationships with the product providers. In fact, if you read firearm and related products review on the internet, most are done by people who pay their own hard earned cash for the product.
Now let's compare what we are doing here:
1. This is a New Zealand website. International traffic exists but not that big. We are not Rimfire Central, or Sniper's Hide, or Optics Talk.
2. We are not obligated to produce a 10 page comprehensive tech review that must include things like test results for resolving power when looking at an imatest chart at 300 meters, or light transmission percentage measurement, or precise maximum recoil tolerance, etc. I can tell you a website I have been going to for about 12 years which gets free loan gear to test. DPReview.com. See one of their latest review :
https://www.dpreview.com/reviews/canon-eos-m50. This is the level of professional review you may be expected to produce if you want to get a free loaner.
3. The pass-around that I am trying to put together is
intended to be accessible to anyone who is interested in having a go. One does not have to be a highly published and respected tech journalist to participate. One does not even have to have any review experience or published anything or any technical knowledge of rifle scopes. Anyone who has these skills and want a go, great. Anyone who has none of these skills but just want to play and try out a new scope, can do too. And can do it for FREE.
4. No one has the time to draft, or can be bothered to go through, a lengthy and onerous contract to further refine each side's obligations. A $400 bond to have free play with for a $500 scope is the best balance that I can think of between many competing considerations such as collective convenience, individual responsibleness, equal access, and risk allocation.
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