Size of vehicle and type of driving plays a lot into what tyres would be the best for you. Then look at cost. Go for the best you can afford.
The likes of Cooper, Mickey Thompson, BFG etc are good and will last for ages if you keep up with wheel alignments and keep tyres pressured correctly. They are costly at the initial outlay, but over the life of the tyres they work out cheaper.
Cheaper tyres like Maxxis or Goodride wont last as long, so you may go through twice as many to a set of the above brands.
In saying all that, I have had good runs out of the Goodrides I have/am using at the moment. But I don't go anywhere as crazy as I used to. Only farm tracks and easy stuff, don't want to get the shiney scratched lol.
Also the Bridgestone Dueler 694 were good (been upgraded to the 697 now) on the Vitara's I've owned.
The Goodyears I've seen on vehicles that come through work (mainly Toyota's) don't seem to last that long.
I found the BFG A/T's on lighter vehicles (Suzuki's) didn't work very well. Needed to air them down when going offroad, compared to the Duelers anyway.
Carrying a compressor onboard will help you for when you air down tyres. A/T's get you more places when aired down than when leaving them pressured up at highway pressures.
I used to run tubeless muddies down to about 10psi and when tubed as low as 5psi. The A/T's I've only had to air them down once and that was only to 20psi. (Normally run them at 40 on the road in my Nissan Terrano).
Coast to coast in tough truck Suzuki's was always a good test of tyres, machines and men, and when I competed in 4wd trials many swore by the Kumho 833's back then. Unfortunately they stopped producing them years ago.
Lots have changed since then though. Many more black rubber things available now.
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