Lose a lot of business they will. Basically turning one of the last hard service work utes into a town car with a big boot. There are advantages that come from a full phev iteration of a ute but for a lot of people that's a handicap not a benefit and just something else to fix. Combined with the other hilux issues like the tiny cab and cruise liner forward vision over the rugby field Toyota is passing off as a bonnet means that there will be better options.
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